By Yonatan Sredni, NoCamels November 30, 2016 

Three Israeli medical startups – UpRight, Biop Medical and TytoCare – have won the top awards at the fifth annual MEDICA App Competition for Best Medical Mobile Solution. Held in Dusseldorf, Germany, earlier this month, the competition was part of one of the world’s largest medical trade fairs, which attracted over 5,000 exhibitors from 70 countries.

Of the 15 startups that made it to the final round of the competition, nine were from Israel. Each team had three minutes to pitch their mobile solution, followed by one minute for questions from the judges. Finally, after all the presentations were completed, the judges deliberated and chose the top three winners.


UpRight’s team receiving the award

UpRight: No more slouching

The first place, along with a €2,000 prize, went to UpRight, an app and a wearable device that help correct your posture. Founded in 2012 by Oded Cohen and Ori Fruhauf, UpRight’s discrete wearable device attaches to your lower back (under your shirt) and trains you to stand and sit upright. Every time you slouch, it gently vibrates, reminding you to correct your posture.

“We have a new Android app, improved features, and you can now finally find UpRight in retail stores in San Francisco and New York City,” Fruhauf tells NoCamels.

The company has so far raised $3 million from investors.


Biop Medical was awarded the second place, along with a €1,000 prize, for its innovative point-of-care testing device for the early diagnosis of cervical cancer, one of the most frequently occurring malignant tumors in women worldwide. The test is based on the notion that the characteristics of healthy and diseased tissue can be distinguished from each other optically, by using an automated system.

Biop’s optical device, which is pending an FDA approval, is used to view the cervix. The data are then analyzed on the IBM cloud using a special algorithm. The result is produced within minutes.

Founded in 2013 by CEO Ilan Landesman, BiopMedical is based in Netanya and has already raised $2.3 million from investors.


TytoCare: Medical exams any time, anywhere

Third place, and a €500 prize, went to TytoCare, an Israeli startup that offers a telemedicine solution that enables virtual doctor’s visits and fairly comprehensive medical examinations to be carried out anywhere at any time.

Imagine you could skip the waiting time for a doctor’s appointment. TytoCare has developed an innovative hand-held instrument, called Tyto, which is able to detect and classify common diseases such as flu or ear infections. The kit includes a stethoscope, an otoscope and a computer-vision camera that helps the user diagnose the problem. In case a doctor is needed, the device can also be used to connect with a specialist for a remote consultation. The Tyto Stethoscope has already received FDA approval, and the other devices are FDA compliant.

Founded by Israelis Dedi Gilad and Ofer Tzadik in 2012, the company has so far raised $18.5 million from investors. Among the startup’s investors is US drugstore chain Walgreens.

The other six Israeli companies among the 15 finalists were: Vision-care app 6over6; bed-wetting solution TheraPee; Elfi-Tech  for personal health monitoring, patient monitoring and diagnostics; MyndYou analytics for improving cognitive care; Somatix data-analytics software platform for digital health; and the Medivizor personalized health information app.